Summer Cup Design
Jolbors Festival Awards — 2022 /
BRANDING & DESIGN /
Consumer Branding Craft: art-direction
Agency
Client
Shoro
Description
THE BRANDThe Shoro company is a producer of national Kyrgyz drinks. "Maxym", "Shoro", "Chalap", "Aralash" are original and unique drinks in the Kyrgyz Republic. One of the top sales for brand is the retail sale of drinks on the streets.
THE IDEA
The idea is to acquaint the guests of the country with the main features through their national drinks. The tourist and natural values of the country: nature and mountains, the fauna, and Issyk-Kul lake.
THE DESIGN
A graphic geometric pattern has been created, in which all the values specified by the customer are easily recognizable. In addition, national ornamental motives have become an important part, which have become part of the graphic design elements.
THE RESULT
During the period of sales of drinks through cups, the online activity of the audience has sharply increased. These are photos with products and cups on social media. The result was a very warm attitude of the local audience towards the brand as promoting the main values of the country. It is also the interest of a foreign tourist audience in the country.
The work was included in a specialized print edition of logo trends "Logolounge" in 2022.