Description

Challenge
In March of 2022 Wolt came to us with a request: “How should we celebrate Nauryz in Kazakhstan?”

Solution
We aimed to celebrate the origins and the culture of the country we all live in. But with a little twist — we had to intertwine it with the stories of the present.

Execution
The video was based on the old tradition of nomads.
In the past, on every holiday the messenger was sent — to share the good news.
Looking back to this tradition, we carried it through modern-day narrative.
Our idea was to draw parallels between the past and the present. To demonstrate the deeply entrenched core values — love and care.

Results
Conversion to the website was 2 times higher than the other Wolt OLV ads.
More than 3 million views on YouTube.
The client liked the video so much that they even decided to rotate it in 16 cinemas, 6 cities of Kazakhstan.

Credits

Client: Wolt Kazakhstan
General Manager: Laula Stamkul
Head of Marketing: Leila Kaliyeva
Marketing Manager: Gaukhar Aubakir
Creative Director: Alena Che
Production Head: Margarita Gorbacheva
Project Manager: Anton Samsonov
Copywriter: Olessya Shaposhnikova
Producer: Ratmir Nazirov
DOP: Ibrahim Srymuly
Production Designer: Kamilla Nougmanova
PD Assistant: Alan Nougmanova
AC: Mansur
Administration: Alimzhan Alimbayev
Edito: Ibrahim Srymuly
Color Grading: Assan Janjiqitov
Hair Stylist: Katya
Make Up: Ainura Ryspekova
Gaffer: Didar
Lighters: Didar, Duman