Description

There are several endemic species on the verge of extinction in Uzbekistan. Society is not familiar with this problem, and respectively does not know how to help endangered species.

We have created a brand that attracts attention to these species and helps everyone to contribute to the preservation of the ecology. 5% from each purchase goes to animal support.

We called the brand SAROB, which means “mirage” from Uzbek. This is a phenomenon that occurs on hot days and quickly disappears, like melting ice cream and the disappearing species.


Illustrations of animals are merging with the patterns in the background showing the main idea of the brand. On the reverse side there is information about each species and the reasons for its extinction. On the ice cream stick there is an inscription "Thank you!" emphasizing the simplicity of the pleasure of charity.

Credits

Client Service: Adelya Uzyakova
Art-direction: Temur Sadi & Zokir Khalmatov
Design: Akhmad Sobitov, Svetlana Sarjan, Temur Sadi, Zokir Khalmatov, Mansur Nabiev, Doniyor Isamitdinov, Murat Risbikov, Anastasia Kim