Pepsi Taste Challenge
Jolbors Festival Awards — 2022 /
SMM & DIGITAL /
Special project
Agency
RG Brands
Client
RG Brands
Description
There are large amount of carbonated soft drinks on the market but also many carbonated drinks containing cola. The problem was to define which cola containing drink tastes betterThe solution for this questions was to make a blind test where participants trying different drinks determine which of them tastes better.
The aim of the project was to increase the awareness of the challenge but most important to engage people to participate on that test by inviting Kazakhstani’s to the test and then showing the results of that test and all of that through the digital platfroms.
Credits
Denis FometskiiKamilya Kambakova
Sergey Pravda
Diana Chernyavskaya