Jolbors Festival Awards — 2022 /
FILM /
Video Commercials: services
Agency
Синтез
Client
Ishonch kredit savdo
Description
Problem: Hospitable, kind and sympathetic people live in Uzbekistan. Therefore, in our country, instead of a direct «No», we say: «xo'p», «mayli», «bo'pti» — words that give approval, but not always this approval will be fulfilled.
Sometimes such «approval» leads to the fact that Uzbeks are not free to live their best life and agree with the opinions and decisions of other people. To agree because it is the choice of parents. To agree because it is an illogical decision of your boss. To agree because it's your friend's request.
Decision: Launching a new positioning «Ishonch — live better today», we decided to tell the audience that you can choose yourself. To say «no» to something that does not suit them. Do not wait for a better life to come, but start it today. Through a series of stories, we showed life situations where TRUZBEK representatives say no and choose themselves and their interests.
Credits
Ishonch: Urmatbek Beishenaliev - Marketing Director Zamira Rakhmanova - Creative Director Nurbek Abyldaev - Brand manager Donierbek Soliev - Art Director Alisher Boykuziev - Marketing Communications Manager Sardor Kuchkarov - Trade Manager
Synthesis: Farrukh Sharipov – Creative Director Alina Mirzayeva – Director of Customer Service Sergey Gorobtsov – copywriter Liya Gerasimova – account manager
Denis Eliseev – Independent Creative Director
Depot WPF: Farhad Kuchkarov – Director of Strategy Anna Rozhnova – Customer Relations Director Raushan Sultanov – Creative Director Maria Lutsenko – Senior Strategist Ekaterina Nosenko – Project Manager
Abstract: Oleksii Sobolev — Director Mikhail Hursevich — DOP Bekzod Abduvaliev — Producer Mina Hlechyan — 1st AD Ilya Vdovenko — Lens assistant Valeriya Popova — Poject manager Kamila Mavlyudova — Set administrator Aydos Kenzeev — Set assistant administrator Muzaffar Yusupov, Fayoz Buzrukhodjaev — Location manager Angelina Abduvalieva — Casting meneger Helga Geller — Set Desinger Temur Hasanhodjaev — Props master Mia Mubinova — Costume Desinger Zilola Kohorova — Makeup Artist Amir Shabanov — Service manager Denis Saenko, Karina Tadjieva — Service assistant Arsen Oganessov — Sound director Akbar Yusupov, Artur Tutolmin, Abdurashid Obidov — Sound recorder Citrus Team — Sound production Vahob Norbutaev, Hodjiakbar Lutfullahodjaev — Video editing Erlan Tanaev — Colorgrading Aselya Idayatova, Kamal Yusupov — Backstage Bayram Film, SHB STUDIO — Tech rental
DBLA: Anastasia Lee – producer Alisher Seitniyazov – Creative producer, director
We protect your privacy.
We use and process your personal data, as well as other information stored through cookies, web beacons or other similar technologies, in accordance with our Privacy Policy and to make the content on our site better meet your needs, and to ensure that we use accurate geolocation data, store and access information on your device, as well as for market research personnel to obtain audience feedback, product development.
By clicking 'Accept', you consent to the processing of your personal data. Consent is voluntary and you can withdraw it at any time in the settings. Withdrawing consent does not affect the lawfulness of the data processing up to the time of withdrawal.