Description

Background:
Shop.Beeline is the new online smartphone shop with a low brand awareness.

Task, what we want to say:
Raise the brand awareness and deliver the key benefit: buy a smartphone with a free mobile plan included in the online shop shop.beeline.kz.

Strategy:
Create an eye-capturing video and ear-capturing song with a repeating and easy to remember key message - buy a smartphone in shop.beeline.kz and don’t pay for mobile plan.

Idea:
Shop.Beeline is a virtual shop, it does not exist in the physical world. So everyone can imagine what a new shop.beeline and its shop assistants look like, it can be as crazy as a young wild imagination you have.

Credits

Managing Director: Yuliya Tushina

Executive Creative Director: Yevgeniy Kostylev

Creative Group Head: Sergii Kolos

Head Of Art: Anton Ussenov

Art Director: Rodion Bashmakov

Copywriter: Rafael Imamniyazov

Junior Copywriter: Betty Co

Senior Designer: Saiynkhan Shaimardanov

Junior Designer: Zhuldyzay Zhubau

Motion Designer: Alexandr Filatov

Client Service Director: Anna Kostyleva

Account Director: Anastasiya Ivanova

Production: Gvardiya Production House

Film Director - Valentyn Minchuk

Executive - Oleg Koshevoy

Line Producer – Alevtina Shklyarevich