Description

Background:
Rollton – is the Legendary INSTANT noodles in Kazakhstan!
For more than two decades millions of families across country cook Rollton.

Problem:
Rollton range includes NOT only instant noodles, but excellent pasta as well!
But the habit of perceiving Rollton only as instant noodles does not allow people to take pasta seriously. Audience is full of stereotypes that Rollton pasta is the same quality as instant noodles.


Solution:
To show people how ridiculous it is to think that prejudices about Rollton are true.
To cook Rollton pasta like Rollton instant noodles and show what will happen.
Spoiler - nothing.

Results:
The first advertisement of the brand, which in a humorous manner fights not with external competitors, but with itself. We freshened up the tone of the brand by making boring and inconspicuous pasta the topic for online sharing.

Credits

Client:
Sholpan Abdilda - Director of Marketing Department.
Irina Panasova - Head of the brand department.

Agency:
Igor Golushko – creative director.
Yana Koshchuk – senior copywriter.
Daria Priezzheva – copywriter.
Renat Poposhev – senior art director.
Oleg Sigitov – junior art director.
Alina Ryspekova - designer.
Danil Maslov - CEO.
Julia Yugay - CSD.
Valentina Sarybaeva - account director.
Ksenia Zhanokova - senior account manager.

Production: No stars
Evgeny Gozheyshiy - director.
Mikhail Petrenko - operator.
Ivan Krutos - owner, executive producer.
Daria Volgina - executive producer.
Evelina Bialaja - line producer.
Dina Golubeva - stylist.
Kolya Kishchuk - artist.

Post-production: Workstation
Klim Tsoi - CEO.
Nenko Tatyana - account manager.