Jolbors Festival Awards — 2022 /
FILM /
Film Craft: direction
Agency
Abstract Visuals
Client
Pepsi Uzbekistan
Description
Ramadan is one of the most important months of the year for the people of Uzbekistan. We had to shoot a congratulatory video for the Pepsi brand, which would congratulate Uzbeks in a close to them story.
Solution: Ramadan song well known to every Uzbek was chosen for the video. And we needed to fit the whole story into 30 seconds so as not to lose context and meaning.
Before filming, the director from Moscow specially walked through the bazaars and streets, met and talked with people in order to get into the mentality, to understand how they look, how they talk, why they buy not one national flatbread, but two.
Result: A story close and understandable to every Uzbek, with recognizable shots of the area, with a song that every resident knows from childhood.
https://youtu.be/taSpSSkzLe8
Credits
Project Team:
Creative agency - Lokals Central Asia Director - Ivan Proskuryakov Producer - Bekzod Abduvaliev 1AD - Valeria Popova Dop - Andrey Skripnik Dop b-roll - Bogdan Frolov 1AD b-roll - Dania Zupnik Production Designer - Temur Hasanhojaev SFX — Akbar Yusupov Casting / MUAH - Asya Osipyants Location manager - Muzaffar Yusupov Admin - Kamila Mevlyudova Editors - Vahob Norbutaev, Xojiakbar Lutfullakhodjayev
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