Description

A task:
The Ishonch chain of stores decided to show in one video all the variety of its products and how small household items are interconnected with others and do not exist in a person's life without each other.

Solution:
In order to visually show all departments of the store and how they are interconnected, we created a real “Goldberg Machine”, with the help of which we transferred the “domino effect” of products.

It only took us a month to complete. We found a special engineer who calculated every detail of the roller. All the shooting took place “manually” and with a long study of each movement and frame.

Result:
In the video, "Goldberg's Machine" started working and we covered all departments of the store, making a visually new story for advertising a hardware store.
https://youtu.be/tUZABtBOdYU

Credits

Project Team:
Creative Director - Zamira Rahmanova
Director - Ivan Proskuryakov
Producer - Bekzod Abduvaliev
Dop - Andrey Skripnik
Dop Movi - Ilya Vdovenko
1AD - Mina Hlechyan
Project Manager - Valeria Popova
Production Designer - Dania Zupnik
Effects Engineer - Evgeniy Shurigin
Decorator - Hushyor Nizomov, Pulat Rahmatillaev
SFX — Akbar Yusupov
Casting - Angelina Abduvalieva
Admin - Kamila Mevlyudova
Editor - Xojiakbar Lutfullakhodjayev, Aydos Kenzheev