Antibody Jewelry
Jolbors Festival Awards — 2022 /
CONCEPT /
Print&Outdoor
Agency
McCann Almaty
Client
Public interest
Description
Situation:Nowdays people spend a lot of time, effort and money on their
appearance and beauty. Luxury fashion brands, jewelry, plastic surgery.
But when it comes to really important things like health and especially, vaccination, there are a lot of questions and rejection.
Idea:
Show people that the most valuable jewelry for their body is actually free.
Solution:
We visualize real antibodies in the form of jewelry that will adorn different people.
Credits
McCann Almaty:Sergey Remele
Tanya Dunaeva