Description

On the 15 of May Air Astana celebrated 20th
anniversary. In these tiers Air Astana organized
the special campaign on social media.

Projects’ goals:
1) To improve Air Astana’s image on social
media.
2) To increase the number of positive
posts/comments on social media by 30%.

Platforms: 8 official accounts of Air Astana in IG,
FB, YouTube, VK, TikTok, Telegram, LinkedIn,
Twitter. Total number of followers is 1 mln.
Dates: 11 May – 31 May 2022

Project results:
Total reach – 1 mln people in
Kazakhstan
• More than 900 publications about
Air Astana with congratulations in
the framework of the contest
#airastana20
• 27 congratulation posts from
bloggers
• 90% of positive feedback

https://drive.google.com/file/d/1ueuQVmEV1bmyf_BIzOpXAnyliXR6584i/view?usp=sharing

Credits

Zhanna Badaubayeva, Director Social Networks and Communications
Aida Abirova, Chief Editor Social Network
Assem Shynybekova, Supervisor Social Network
Aruzhan Kaiyrbekova, Senior Executive Social Network Advertising
Aiganym Almaganbetova, Officer Visual Content
Yelena Sergiyenko, photograher
Aleksey Rudnev, director – cameramen
Timur Aspanov - second cameramen