Jolbors Festival Awards — 2022 /
SMM & DIGITAL /
Special project
Agency
Client
Air Astana
Description
On the 15 of May Air Astana celebrated 20th anniversary. In these tiers Air Astana organized the special campaign on social media.
Projects’ goals: 1) To improve Air Astana’s image on social media. 2) To increase the number of positive posts/comments on social media by 30%.
Platforms: 8 official accounts of Air Astana in IG, FB, YouTube, VK, TikTok, Telegram, LinkedIn, Twitter. Total number of followers is 1 mln. Dates: 11 May – 31 May 2022
Project results: Total reach – 1 mln people in Kazakhstan • More than 900 publications about Air Astana with congratulations in the framework of the contest #airastana20 • 27 congratulation posts from bloggers • 90% of positive feedback
Zhanna Badaubayeva, Director Social Networks and Communications Aida Abirova, Chief Editor Social Network Assem Shynybekova, Supervisor Social Network Aruzhan Kaiyrbekova, Senior Executive Social Network Advertising Aiganym Almaganbetova, Officer Visual Content Yelena Sergiyenko, photograher Aleksey Rudnev, director – cameramen Timur Aspanov - second cameramen
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