Description

Situation
Eurasian bank’s bonus program is the best on the market. It offers up to 37% cashback off of a purchase, which later can be used as real money. Unfortunately, not many people know about it.

Task
To inform people about Eurasian bank’s bonus program and it’s biggest cashback on the market

Solution
While competitors show perks that you can buy on their bonuses, we decided to focus on the hugeness of our bonus — 37%! To convey this idea we decided to show 37% bonus in its full size and shove it inside different advertising mediums and constructions. Juicy 3D craft emphasized the huge volume and allowed us to stand out from competitors and green summer landscapes.

Credits

Agency:
Creative Director — Nail Muratov
Creative Group Head — Sergey Alexanin
Art Director — Yerkebulan Kaliyev
3D Designer — Vladimir Niy
Motion Designer — Vyacheslav Ligay
Senior Copywriter — Dariya Orazbayeva
New Business Director — Artur Karabajak