Description

Challenge:

In Kazakhstan, after a child is born, there is a little tradition to put a lettering on car rear window, that says «One more batyr (lionheart) to Kazakh Land»

We figured it would be a fun idea to use that phrase and change it a little to fit our brand. So we came up with a phrase «One more sporty to Kazakh land»

A deal was made with a service called sweep.city, that provides car lettering adverts. We received positive feedback and decided to put our phrase on taxi cars. Another deal was made with a local cab firm.

The marketing campaign is not yet finished. Couple hundreds of cars are driving across the streets of Almaty with our special car lettering.
Results:

Using the services of sweep.city, 50 cars were lettered with our phrase.

These cars drove over 86 000 kilometres in Almaty.

We received more than 500 mentions in Instagram stories, where people share the photos of our adverts.

Credits

СМО: Anton Storozhenko
Head of content: Roma Pischik
Social Media: Ramiz Nabiyev
Video Production: Kamila Yerzhan
Graphic Design: Salamat Azhbayev, Raushan Akhmetova
PR: Kamila Kanatbayeva
Influencer and Media Integration: Zhanibek Tleubergen
Paid Acquisition: Adil Usenov
Direct-Marketing: Niyas Yessengarayev
Account Manager: Dariga Baigaliyeva