Anastasia Panina

Anastasia Panina

General manager, TikTok for Business Eastern Europe

Anastasia has more than 15 years of experience in business development in tech and media companies, and more than 9 years of team management (sales, marketing, product, technology). Previously she held executive positions at media companies like Sanoma Independent Media and Hearst Shkulev Media, Rambler Group.

Projects under Anastasia's leadership have received multiple awards - Effie Russia (silver and bronze), NPBC MediaInnovations (three silver and bronze), BEMA!, as well as gold and silver at the Cannes Lions International Advertising Festival.

Anastasia created the first official marketing award - TikTok Awards, which was attended by some of the largest brands in Eastern Europe. She also held the TikTok Summit, the largest official business forum from TikTok, which was attended by over 8,000 people.

In just under a year, Anastasia has built a team, procedures, and a brand image in a way that has increased the company's income exponentially.