Chief Creative Officer Publicis Groupe Benelux
Тема выступления: Fresh Problems bring Fresher Ideas
Описание: Every Creative person in the world is always trying to come up with fresh ideas and fresh solutions. But the problem is: the problem. If we always try to tackle old problems, the idea will be probably already done, or not that fresh. If we are able to find new problems, or to have a different spin on an old problem, fresher ideas will come.
*лекция на английском, будет предоставлен перевод
Биография спикера: He´s one of the creative forces behind Burger King “Moldy Whopper”, “IKEA Real Life Series”, “Boost Your Voice,” UNICEF’s “Unfairy Tales”, Airbnb’s “Birdhouses”, Hellmann’s “Recipe Receipt”, and BK “Whopper Face”.
His work has won 51 Lions, including four Grand Prix and a Titanium Lion in Cannes; a Black Pencil at D&AD, Best of Show and four Best of Discipline at One Show; and five Grand Clios. He ranked #9 CCO in the Global The Drum ranking in 2021 and 2022; #7 CCO in the One Show 2020 ranking; #5 CD position in 2017, and #1 in 2012, according to the Cannes Global Creativity Report. In his 25-year career, he has worked at agencies like Publicis, 180LA, Pereira O´Dell, Ogilvy Brazil, DM9DDB, among others.
He´s Brazilian, but don´t ask him to dance samba or play football. Ask him to prepare some Caipirinhas instead.