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Koenraad Lefever

Koenraad Lefever

Jury Chairman. Creative Director and managing partner Darwin BBDO

Тема: A good idea sells itself

Описание: Or how to bust a myth based on some of the learnings along the way.
*лекция на английском, будет предоставлен перевод

Биография: Koenraad Lefever graduated in Applied Arts in Brussels. 

After learning the ropes at smaller agencies, Lefever moved on to McCann-Erickson and started to win his first creative awards. A short stay at LDV United before he joined the renowned creative shop Mortierbrigade that only existed a few months back then. After five years and some legendary work in his book, the time was right to make the switch to the legendary Duval Guillaume to team up with Dries De Wilde.

Another five years and 16 Lions for 7 campaigns later they were appointed Creative Director. Since that moment they continued to build on the agency’s legacy winning another 6 Lions of which 2 Golden Lions for four different campaigns.

After Publicis fully acquired Duval Guillaume, Lefever decided to take on the challenge to put Darwin BBDO, as a co-owner with Daniel Schots and Jef Raeman, back in the creative rankings.

Lefever’s work was awarded over a hundred times at major creative festivals and this for clients like Carlsberg, Hoegaarden, Pernod-Ricard, TNT Broadcasting, BBC Worldwide, Durex, Coca-Cola, Danone, Nike, Opel, Ford, Saab, Mercedes-Benz, De Standaard, Humo, Opvoedingslijn, AirFrance, USG People, Orange, Axa, Cocio, Jörd, The Red Cross, Bundesliga, Greenpeace and many others.