Co-founder and Creative Chairman Leavingstone
Тема: "Why do we need creativity"
Описание: In our industry there is always a dilemma for business owners: "do I need to spend time and money on creativity or make the campaign as cheap as possible?!" There are continuous discussions and arguments about why we need to invest in creativity, is it just food for the soul of creative people or is it actually useful for progress?
*лекция на английском, будет предоставлен перевод
Биография: Levan is an advertising industry leader with a passion for contributing to the culture of inspiration.
He is the most awarded creative director in the country (Georgia) and a pioneering enthusiast who managed to bring home the first historical Cannes Lion and other remarkable awards.
Levan loves to connect digital technologies with human creativity. He is a co-founder and creative chairman at Leavingstone - now the biggest agency in the country (100+ people). Leavingstone provides progress for good brands through a combination of creative thinking and digital innovation. Since 2010, Levan has been leading the creative development of the agency with a result of around 200 awards at international festivals: Cannes Lions, Eurobest, LIA, Webby, ADC*E, Epica, Golden Drum, Golden Hammer, and others; Holding the title of the Best Agency in Georgia, Ukraine, and Latvia several times.
He believes in the limitless potential of the human mind and he finds cognitive sciences pretty exciting.