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Serguei Lyovin

Serguei Lyovin

Head of Creative Lab, TikTok Eastern Europe

Тема: Креатив в TikTok. Как вовлечь многомиллионную аудиторию в коммуникацию с брендом

Описание: Сергей расскажет о том, какие категории контента популярны в TikTok и поделится ключевыми лайфхаками, как брендам создавать tiktokable креативы. 

*лекция на русском

Биография: Serguei Lyovin is the lead of Creative Lab TikTok Eastern Europe. The key responsibility of his team is to help brands be successful on the platform and create innovative, showcase work that drives the industry forward. 

Serguei has a strong creative expertise gained while working at the Saatchi@Saatchi and McCann Moscow agencies, as well as at the Mail.ru Group holding (since 2022 — VK). The brands that Serguei has worked for have won numerous EFFIEs and Advertising & Marketing Awards, including Golden Watch and Golden Drum