Coke Summer Studio
Клиент
Coca-Cola
Рабочая группа
Motion Designer: Danil Li
Graphic Designers: Oleg Tsoy
SMM: Tais Tukanova, Azam Hasanov
Art Director: Sanzhar Kozzhanov, Semyon Mishchinenko
Creative Director: Nikita Frankovskiy, Erica Romero
Digital strategist: Ruslan Kim
Account Manager: Olzhas Shakhabayev
Managing Director: Rustam Kunanbaev
Client: Assem Yerlanova, Selen Akin, Muhammad Tallal
Задача
Instead of collaborating with a popular star, Coca-Cola gave a chance to aspiring local artists. The brand recorded a 14-track album, shot music videos and documentaries for each artist, placed them on billboards around the country, and added a unique QR code on the bottle with a link to the new tracks.
As a result, everyone benefited: branded content and music went viral, and artists got a boost in their music careers.