Digital & Influence:
Every year, the launch of a new Samsung TVs line-up and audio products was accompanied by an offline event.
In 2021, in the midst of home mode, a new and interesting product presentation format was needed.
A nostalgic online show with references to various familiar TV shows and hackneyed commercials.
Samsung TV Show — an online show that combines all the usual TV programs: an evening show with guests, musical performances, weather forecasts, breaking news, horoscope, news, and cliché commercials.
For all influencers made a personal video related to the product or show breaks.