Samsung Late Night Show
Клиент
Samsung Kazakhstan
Рабочая группа
Creative:
Nurlan Satarov
Yekaterina Goncharuk
Farhat Omirbaev
Yevgeniy Alexeyev
Aida Grigorieva
Maxim Pochevalov
Client Service:
Venera Jussupova
Timur Grigoriev
Digital & Influence:
Alim Razdykov
Tolkynay Bolatkyzy
Lida Virinskaya
lyas Zhantureyev
Omar Kaisar
Salauat Arystanbekov
Задача
Background
Every year, the launch of a new Samsung TVs line-up and audio products was accompanied by an offline event.
In 2021, in the midst of home mode, a new and interesting product presentation format was needed.
Idea
A nostalgic online show with references to various familiar TV shows and hackneyed commercials.
Execution
Samsung TV Show — an online show that combines all the usual TV programs: an evening show with guests, musical performances, weather forecasts, breaking news, horoscope, news, and cliché commercials.
For all influencers made a personal video related to the product or show breaks.
