RG Brands & PepsiCo Kazakhstan
Executive Creative Director: Yevgeniy Kostylev
Associate Creative Director: Nikita Frankovskiy
Copywriter: Victor Ershov
Art-Director: Alena Timofeeva
Designer: Saiynkhan Shaimardanov
Account Director: Anna Timofeeva
Account Manager: Mariya Firer
Managing Director: Yuliya Tushina
Client: RG Brands
Marketing Director: Mariya Mun
Brand Manager: Alexandra Savras
Digital Head: Bekbolat Janassov
OBJECTIVE/TASK: To create an informational SMM and Digital support for the summer promo campaign as part of the Pepsi Taste Challenge campaign, in which people were given an opportunity to “blindly” try and choose the taste that they like (Pepsi or Coca-Cola).
IDEA: An interactive music video in which people could make a choice and vote for the Pepsi brand Ambassador, hip-hop star – Nazima, or for Santa - the most recognizable hero of a competitor.
Depending on the choice, the user could see alternative options for the development of the story. In case of the right choice, Nazima invited the user to go to the website and receive a reward for their choice.
YouTube - Unique viewers 2.304.725; Growth +1.830
Instagram - Reach: 5.000.000; Growth: +9.000; E.R.: +5.2%
Link for YouTube channel: https://www.youtube.com/channel/UCd3m6zOU0agIaCYU8A1pSKg/videos
Link for the result: