Клиент

Huawei Device Kazakhstan

Рабочая группа

Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Denis Babkov
Art Director: Sanzhar Kozzhanov
Copywriter: Timofey Pozdeev
Designer: Eric Usmanov
Junior Designer: Viacheslav Ivanov
SMM Head: Azamat Ruzhev
SMM project manager: Aleksei Glukhov
Managing Director: Yuliya Tushina
Account Director: Anna Kostyleva

Задача

Autumn 2018. HUAWEI is going to launch a new smartphone Mate 20 Pro with technologies ahead of it’s time.
Task: create SMM campaign to attract people’s attention to the launch of a new smartphone, increase the number of pre-orders and the number of subscribers of HUAWEI Instagram.

So, we sent top Instagram bloggers of Kazakhstan to the future!
First, bloggers started to make strange Instagram posts in November with:
Happy New Year congratulations…
8th of March celebration…
Greetings with Nauryz Holiday…
and Summer Season opening.
“Photos from the future” intrigued, confused and caused hot discussions among subscribers.

When discussion around the posts from the future reached it’s peak, bloggers made reveal posts uncovering the intrigue. They told about the new smartphone HUAWEI Mate20 Pro with time ahead technologies that opened the future of mobile photography. As a result, we received hundreds of thousands reactions, 9000 new subscribers and pre-order KPI exceeded by 27%.