Клиент

Huawei Device Kazakhstan

Рабочая группа

Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Denis Babkov
Art Director: Sanzhar Kozzhanov
Copywriter: Timofey Pozdeev
Motion Designer: Alexandr Filatov
Designer: Ilona Kupreichuk
SMM Head: Azamat Ruzhev
SMM project manager: Aleksei Glukhov, Rafael Imamniyazov
Managing Director: Yuliya Tushina
Account Director: Anna Kostyleva
Account executive: Assel Kartabayeva

Задача

Huawei launches new smartphone for the youngsters Huawei P Smart Z with Pop-Up Camera for cool photos and videos. Every new product tries to find the consumers. But how to make consumers looking for a product by themselves?

Young people love to find non-standard city places to make interesting photos there. In Almaty we launched a Live quest «Pop-Up for Huawei P smart Z».
Every participant could see for himself a new cameraphone’s shooting quality and also could discover some new good spots for original photos and videos:
- Watch the LIVE-video and enjoy a good looking shot.
- Be the first to recognize the place and find a LIVE-shot spot.
- Come and grab your brand new smartphone!

3 smartphones, 3 LIVE-quests.
3 happy owners of Huawei P smart Z.

Results:
Budget: $1800
176 994 views
+1000 Youtube subscribers
+15 000 Instagram followers