FFKR redesign concept



Рабочая группа

Agency: I-Media Creative Bureau
Managing Director - Turarbek Omuraliev
Creative Director - Nargiza Kulataeva
Art Director & Designer - Nurbek Nasyranbekov
Fashion Designers & Consultants - Aiymzhan Almazbekova & Aiganysh Abdrazakova (IZZZO fashion & lifestyle agency)


Fact: On February 25, 1992, the Independent Football Federation of the Kyrgyz Republic (FFKR) was formed. FFKR is a public association that is not funded by the Government. But last year, the FFKR has jumped to 95th place in the FIFA ranking and entered the best top 16 teams of the continent in the Asian Cup (1/8 finals).

Task: In honor of our national football team entering the Asian Cup, our agency decided to support our team and offer them a new corporate identity that would be more modern, bold and dynamic.

Idea: The main symbol and mascot of our national football team is the Ak-Shumkar (White Falcon from "Manas" epos ). We redrawn the Ak-Shumkar giving it a more modern look, but with the influence of the Kyrgyz national culture.

Solution: We tried to create and develop a logo that would be out of trend in a minimalistic style.