Спектакль «Жизнь в цветущем городе» / Theatrical performance ‘Life in a Blooming City’

Клиент

Koktobe City

Рабочая группа

Executive Creative Director: Yevgeniy Kostylev
Creative Director: Nikita Frankovskiy
Art Director: Alena Timofeeva
Copywriter: Victor Yershov
Designer: Saiynkhan Shaimardanov, Alexander Filatov
Managing Director: Yuliya Tushina
Account Director: Anna Kostyleva
Account Executive: Anastasiya Ivanova

Задача

Koktobe City is not just a residential complex, but a small separate town with low-level buildings, surrounded by huge metropolis.

It will keep the warm cosy spiritual atmosphere of good old Alma-Ata city, when neighbours know each other by names, and the doors are always open.

We needed not just to present a new residential complex, but to give potential buyers the opportunity to feel and remember the atmosphere of the good old city.
We’ve sent them the invitations…
…but not to one more pompous and cold presentation of the one more residential complex. We invited them to the Premiere of the new play «Life in blossoming city" presented by ARTiShok Theater.

Guests fell into the atmosphere of a real theater.
All main benefits of the residential complex were integrated into the play's script with a fine plot line.
Actors played roles of the Koktobe City residents and engaged the audience into the atmosphere of the good old city.

Together with their families, neighbours and friends, they shared warm soulful stories that happened to them in the ‘Blossoming city’, singing together with the audience, who felt themselves as a part of the story.

Right after the end of the play, the audience made 25 pre-orders for apartments in Koktobe City, and the unusual presentation of residential complex attracted the attention of the press.