Домашние рестораны President / Home restaurants President

Клиент

FoodMaster

Рабочая группа

Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Sergii Kolos
Art Director: Diana Moldagulova
Copywriter: Mikhail Varov
Designer: Timur Tanbayev
Designer: Vitaliy Arkhipov
Head of SMM: Azamat Ruzhev
SMM project manager: Madiyarova Madina
SMM project manager: Rafael Imamniyazov

Задача

Kazakhstanis like to eat tasty. That’s why we have a plenty of restaurants and they are always full of guests.

This tradition was broken by quarantine which closed all public catering places so Kazakhstanis started to miss their favorite restaurants.

President brand is well know for the quality of its products that’s why its used in the best restaurants all over the world and Kazakhstan.

And while everyone is sitting at home on self-isolation and usual restaurants are empty because of restrictions we decided to open restaurants at every home.

First President Home Restaurants network was opened in Kazakhstan!

We asked home chefs to tell about their restaurants in Instagram, name them and share the recipes of their specialties cooked with President products.

Home Restaurants of President network started to open one by one all over Kazakhstan, from the biggest cities to the smallest auls.

President Home Restaurants network became number one network in Kazakhstan, having outpaced Burger King, McDonald`s and KFC by the amount of restaurants.

Video with restaurants presentation gained 746000 views and 37 000 reactions.

President followers community in Instagram got 10 percent increase and total reach of the campaign was more than 2 million.