Best collaboration: Brand&Influencers
An activity in any communication channels, based on attracting an influencer, celebrity, or blogger, interacting with them, and creatively using their image non-standardly.
Best collaboration: Brand&Art
"This nomination includes cases involving the development and implementation of projects in collaboration with creative individuals, such as artists, musicians, film industry representatives, and art creators.
It can be the creation of a joint project: an exhibition, an art object, a musical or any other creative work, a music video, a film, or a mural. The approach's creativity, audience involvement, coverage, and PR indicators are assessed. "