Commercials for the promotion of the corporate image of brands and businesses, without any specific product or service.
Commercials for FMCG products (food, beverages, daily supplies, etc.)
Commercials for various types of services (shops, e-commerce, Internet services, telecommunications, or any other types of services for people).
Commercials for real estate services and development, furniture, domestic appliances, development systems and services, that made our life better and comfortable.
Commercials for financial services or products: banks, credit or debit cards, insurance, fintech solutions, investments and other related services.
Commercials that do not suit the definitions in other categories.
Commercials explicitly created for Internet promotion (YouTube prerolls, bumpers, social media videos, etc.)
Social films that show the solution of social problems for society, as well as how the brand influenced the solution of the problem.
Commercials created by using small budgets, while achieving high business results and strong impact. In the description, it should be noted how a strong idea solved the business problem, despite the limited budget
Proficiency in video advertising production with direction evaluation. The idea of the video and other components are not considered; only the quality and technical performance of the director's work is evaluated.
Commercials that bring to life cultural context, local insights, and the unique character of the region.
Film Craft: Art Direction
Proficiency in video advertising production with an assessment of art direction and production design. The idea of the video and other components are not considered; only the quality, technical performance, aesthetics, harmony, and beauty of visual solutions are evaluated.
Film Craft: Cinematography
Proficiency in video advertising production with an assessment of cinematography and camera work. The idea of the video and other components are not taken into account, only the quality and technical performance of the video filming, camera work, operator work, filming tricks and staged effects are evaluated.
Film Craft: Visual Effects
Proficiency in the production of video advertising using visual effects, VFX. The idea of the video and other components are not considered; only the quality and technical execution of visual effects created using computer graphics are evaluated.
Proficiency in sound design and/or music production for commercials. The idea of the video and other components are not taken into account; only the quality and technical performance of the sound, work with internodes, sound mixing, and writing original music (or adapting purchased from sound libraries) are evaluated.
Proficiency in creating animation in commercial production. The idea and other components are not taken into account; only the quality of performance, style, and visual aesthetics of the animation are evaluated.