Any marketing action that will be primarily evaluated by the Strategy: understanding the behavior and needs of the target audience, relevant insight, and creative solutions that meet specific business goals and brand objectives with high efficiency.
This nomination celebrate the measurable impact and business results of creative campaign.
Promotions and campaigns aimed at launching a new product or restarting or updating an old one. Non-standard approaches and effective results are evaluated.
Brand Experience & Activation
Marketing integration allows consumers to "feel" the brand, involving them in communication with the brand and motivating them to participate in the action. An idea is evaluated, which allows an increase in the quality of involvement in the brand and the number of people involved in the action.
This nomination evaluates success in perfomance marketing. The case must reflect how materials and your actions supported achieve high business results using perfomance tools.