Creative and non-standard use of video as the main media channel (on TV, in cinema, on the Internet, digital outdoors, street screens, on-board video, or any other types of screens).
Creative Use of print materials
Creative and non-standard use of print advertising as the primary media channel (in newspapers, magazines, outdoor advertising, POSM, advertising on public transport, etc.).
Creative and non-standard use of audio advertising as the main media channel (live broadcasting on radio stations, broadcasters in the mall and public transport, audio applications, podcasts, etc.).
Creative and non-standard use of the environment as the main media channel (advertising in urban places, residential or office environments, the use of infrastructure facilities as non-traditional advertising media).
Any media solution that will be evaluated by its Strategy: understanding the behavior and needs of the target audience, relevant insight, and creative solution that meets the specific business and marketing goals of the client and demonstrates high efficiency.
This nomination evaluates cases using branded content to interact with consumers. First of all, it evaluates the role of the media channel in the use and amplification of content.