Any PR campaign that will be primarily evaluated by the Strategy: understanding the behavior and needs of the target audience, relevant insight, and a creative solution that meets specific business goals and brand objectives with high efficiency.
This nomination evaluate the effectiveness of the PR campaign. The case should provide the detailed results of the PR campaign and the impact on the brand.
Events for external and internal PR communications (presentations of products, services, and services, launch/re-launch, external and internal conferences, festivals, concerts, etc.). A non-standard and creative approach to events is evaluated.
This nomination evaluates the approach to media channels, that helped to achieve high results for the brand.
Projects, campaigns, films for solving social, ecology, economy, education, gender inequality, access to recourses and other problems.