Creativity in any print advertising: newspapers, magazines, etc.
Proficiency in art direction execution is evaluated based on the technical side, design quality, style, and retouching without evaluating the idea.
Proficiency of illustration or 3D execution, only the technical side of the entry is evaluated, without evaluating the idea.
The art of advertising photography. Only the quality, style, technical side of the original advertising photo for any type of print advertising is evaluated, without evaluating the idea (entries with photos purchased in photobanks are not considered).