A corporate identity created for any product, company, or organization. The strategy and design solution is evaluated with the complex work on the positioning of the companies and brands.
Rebrand/Refresh of an Existing Brand
Rebrand of an existing brand identity for any product, service or organisation. The strategy and design solution is evaluated with the complex work on the positioning of the companies and brands. It's necessary to provide design materials of the previous identity.
Communication design of individual materials (promotional products, calendars, invitations, catalogs, annual reports, outlet design, etc.). The idea and the quality of implementation are evaluated in a complex way.
Packaging for any brand or product. Creative idea and high quality execution will evaluated in this nomination.
Design of Internet communications in the online environment (websites, landing pages, promo pages, mobile applications, games, page design in social networks, content design, etc.).
Communication Design Craft: art direction
Only on the technical side of the work, the quality of design, style, aesthetics, and harmony are evaluated, without assessing the strategy and design solution.
Corporate Branding Craft: art direction
Only on the technical side of the work, the quality of design, style, aesthetics, and harmony are evaluated, without assessing the strategy and design solution.
Design materials are evaluated using AI tools . It is important to show how these tools influenced the implementation of the creative ideas of the material.