Any SMM or digital activity or material where SMM or digital strategy will be evaluated first of all. Understanding behavior and needs of the target audience, relevant insight, and creative solution that meets the specific business goals of the client and marketing goals with high efficiency.
Creative Use of Digital&SMM
Creative and non-standard use of SMM and Digital as the main media channel (on social networks, blogs, brand and blogger pages, websites, search engines, online video, use of mobile technologies, Bluetooth, GPS, mobile games and applications, QR codes, etc.)
Best collaboration: Brand&Influencers
An activity in any communication channels, based on attracting an influencer, celebrity, or blogger, interacting with them, and creatively using their image non-standardly.
A special project in SMM or digital channels is a separate activity created specifically for a brand, achieving promotional or brand image goals.
An activity in SMM or digital channels aimed at involving a consumer in the action, collaboration with the brand, and creation of his own unique content by the consumer, which is used in brand communication later.
Brand Integration & Product Placement
Creative integration of the brand and its demonstration in any kind of communication materials, SMM and digital channels (native or direct).
Websites & Interactive tools
Developing of websites and other interactive materials with an original idea and/or mechanics (corporate, product, and promo sites, games, etc.) The design will not be evaluated, but the creativity and quality of the idea and/or mechanics. Design is evaluated in the Branding & Design category.
Promotional materials are developed by using mobile technologies for mobile devices. Mobile applications, messengers.
An advertising campaign with the complex use of several advertising materials, united by one idea, implemented on digital platforms only
This nomination celebrated a high quality of execution of promo-materials, made for digital channels.
This nomination celebrates campaigns for social networks channels.
Cases that demonstrate the creation and/or development of a community around a brand. It is important to show how the community effectively interacts with the brand and how this community impacted the brand.