Proficiency in video advertising production with direction evaluation. The idea of the video and other components are not considered; only the quality and technical performance of the director's work is evaluated.
Art Direction and Production design
Proficiency in video advertising production with an assessment of art direction and production design. The idea of the video and other components are not considered; only the quality, technical performance, aesthetics, harmony, and beauty of visual solutions are evaluated.
Proficiency in video advertising production with an assessment of cinematography and camera work. The idea of the video and other components are not taken into account, only the quality and technical performance of the video filming, camera work, operator work, filming tricks and staged effects are evaluated.
Proficiency in the production of video advertising using visual effects, VFX. The idea of the video and other components are not considered; only the quality and technical execution of visual effects created using computer graphics are evaluated.
Proficiency in sound design and/or music production for commercials. The idea of the video and other components are not taken into account; only the quality and technical performance of the sound, work with internodes, sound mixing, and writing original music (or adapting purchased from sound libraries) are evaluated.
Proficiency in creating animation in commercial production. The idea and other components are not taken into account; only the quality of performance, style, and visual aesthetics of the animation are evaluated.
In this nomination, first of all, the skill of storytelling is evaluated. The success of the scenario is evaluated in terms of the implementation of a creative idea. To participate, you must additionally load the movie script.