Any PR campaign that will be primarily evaluated by the Strategy: understanding the behavior and needs of the target audience, relevant insight, and a creative solution that meets specific business goals and brand objectives with high efficiency.
A complex PR campaign using various media channels and materials to build relationships with society and change public opinion and brand image.
This nomination evaluate the effectiveness of the PR campaign. The case should provide the detailed results of the PR campaign and the impact on the brand.
Reputation&Behavior Communication
Creative PR campaigns aimed at working with the reputation of a brand or product, changing public opinion and consumer behavior, building relationships with society, and managing brand image.
Crisis Communication Campaign
Creative PR campaigns aimed at resolving the crisis. The creative and non-standard approach in crisis communications is evaluated.
Events for external and internal PR communications (presentations of products, services, and services, launch/re-launch, external and internal conferences, festivals, concerts, etc.). A non-standard and creative approach to events is evaluated.
This nomination evaluates the approach to media channels, that helped to achieve high results for the brand.
Projects, campaigns, films for solving social, ecology, economy, education, gender inequality, access to recourses and other problems.
PR campaigns or activations for a non-profit organization. Projects in the field of charity and ESG for commercial companies, must be submitted to the ESG projects category.