Branding category
An identity refresh for a brand that focuses on the promotion of services and products from one business to another.
This category celebrates newly created brand identities for consumer-facing brands. It recognizes design that clearly expresses a brand’s idea, values, and personality, and translates them into a cohesive visual system that resonates with audiences. The award honors bold, thoughtful, and relevant identities that help new brands stand out and build meaningful connections with consumers.
B2B Brand identity refresh
This category recognizes refreshed brand identities for B2B companies. It celebrates strategic and design-led transformations that clarify positioning, modernize visual language, and strengthen credibility, consistency, and relevance in professional markets.
B2C brand identity refresh
This category honors reimagined brand identities for consumer brands.
Place brand identity design
This category celebrates branding for cities, regions, destinations, and public spaces. It recognizes identity systems that reflect local culture, history, and values, while creating a clear, engaging, and distinctive image for residents and visitors alike.
This category rewards outstanding logo design. It recognizes logotypes that are distinctive, meaningful, and well-crafted, and that effectively express a brand’s character while working seamlessly across different platforms and contexts
This category celebrates personal and studio self-initiated branding projects. It honors bold, original, and authentic self-promotion that clearly communicates identity, vision, and creative voice.
Non profit & cultural branding
This category recognizes branding created for non-profit organizations, cultural institutions, and social initiatives. It celebrates design that supports meaningful causes, communicates values clearly, and amplifies social and cultural impact.
This category honors motion design created for branding purposes.
This category celebrates photography as a core element of brand identity. It rewards visual storytelling that strengthens a brand’s character, tone, and consistency across communication channels.
This category recognizes innovative and thoughtful use of artificial intelligence in branding and design. It celebrates projects where AI meaningfully contributes to concept development, visual expression, or production, while serving a clear creative purpose.
Typography for brand identity
This category honors typography as a defining element of brand identity. It recognizes original type design, expressive typographic systems, and thoughtful use of type that shapes a brand’s voice and visual character.