Описание

A cap or a bottle may seem simple and unremarkable to the consumer. But for the business, it represents a unique engineering breakthrough. Every day, CSS engineers work on ergonomics, safety, force requirements and opening mechanisms. Every day, CSS engineers make new discoveries and consumers open bottles. The CSS brand’s metaphor is “Billions of new openings”.

CSS designs and supplies smart solutions for the production of caps, preforms and thin-walled containers. It is a true engineering and manufacturing centre with its own factories in Shanghai and Guangzhou.

The brand’s visual language is based on the idea of transitioning from one space to another — as a symbol of new discoveries. The unique typography of the CSS logo emphasises modernity, technological sophistication and innovation — the brand’s key values. The letter ‘S’ embodies the concept of the Möbius strip — an endless transition from one plane to another.

The CSS Sans typeface was developed for the company, combining technological precision with industrial restraint. Wide characters and closed apertures lend it stability and weight, whilst geometric shapes and strict proportions create a sense of structure and reliability.

The corporate graphics create a sense of being immersed inside a bottle neck, and are also associated with the warp jump effect — instantaneous superluminal travel in which space is distorted, opening up new horizons. This visual metaphor reinforces the company’s slogan, “Billions of new openings”, highlighting CSS’s innovation, rapid development and growth.

Команда проекта

Oleg Trofimovich — Strategist
Olga Kutovaya — Art Director
Ekaterina Antonova — Senior Designer
Victoria Trubitsina — Senior Designer
Vitaly Shadrin — Senior Designer
Vasily Aleev — Designer
Lada Burova — Designer
Sonya Pichevskaya — Designer
Andrey Shmatko — 3D visualizer
Pavel Paramonov — Photographer
Tanya Cherkiz — Typeface designer, Bureaubukv