“Dymshits and Partners”. Consulting firm rebranding
Awards International — 2026 /
BRANDING /
Rebrand/Refresh of an Existing Brand
Агентство
Dotorg
Клиент
“Dymshits and Partners”. Consulting firm
Описание
“Dymshits & Partners” is a consultancy firm specialising in market research. The brand’s visual identity had remained unchanged since 2001 and had become rather outdated over that time. Mikhail Dymshits approached us with the task of updating the brand’s visual language in such a way as to preserve the spirit of a serious consulting firm, but add some spark.Figures, graphs, Excel spreadsheets and PowerPoint presentations — this is the typical environment in which “Dymshits & Partners” operates. The firm’s professionals trust only facts derived from survey data, interviews and tests. We formulated the brand positioning: Fact-based marketing. The metaphor: The whole world is data.
We took the standard fonts Arial and Times New Roman, added generative graphics with an Excel colour palette, and pushed everything to the max! The “Dymshits & Partners” logo is good old Times New Roman, which we modified to give it more rigour, boldness and uniqueness.
Each items of the corporate identity tells the facts about themselves. The envelopes state the paper size and weight, the document folder specifies its format, and the branded T-shirts and ties are printed with text detailing size and materials. We developed a company website that deliberately resembles a document typeset to GOST standards and filled it with generative graphics that evoke large volumes of data.
Команда проекта
Arseny Kutovoy — StrategistOlga Kutovaya — Art Director
Vitaly Shadrin — Designer
Vasily Aleev — Designer
Sonya Pichevskaya — Designer