Kitty Lun, Китай
Jury Chairwoman, Director, Head of Creative Shop Greater China META, China
Kitty started as a copywriter at Leo Burnett and rose through the creative department ranks, eventually leading several international agencies. She also worked for McCann, Euro RSCG, Arnold and Lowe. She is one of the rare creative talents with management experience and have extensive on-ground experience in Hong Kong, Taiwan and China. In the 1990s, Kitty championed and created a large body of public service advertising including the famous ICAC campaigns and Fight Youth Crime’s “No Take 2” campaign. The industry crowned her as “Queen of Public Service Advertising in Hong Kong”.
Born in Hong Kong, Kitty studied advertising at Baptist University and then did her master’s degree at Syracuse University. She was honoured as distinguished alumna at both Alma Mater: 50 distinguished alumni at SU Newhouse School of Communications 50 th Anniversary; and 40 distinguished alumni at HKBU Communication School 40 th Anniversary. Kitty was Chairman/CEO at Lowe China, 2006-2016. In 2016, she turned a new page in her career and joined Facebook (now Meta) as Head of Creative Shop, Greater China. At Lowe, Kitty achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015, including the world’s most awarded campaign in 2015 according to the Gunn Report and agency global rank #30.
Kitty was named many times as top 10 Creative Directors of the Year and top 10 Distinguished Advertising Women of the Year. She received a Lifetime Achievement Award at New York Festival in 2005 and judged/chaired many award shows in Hong Kong , Taiwan, China, Singapore, Korea, Thailand, Indonesia, Russia, US, Canada, Eastern Europe, etc.
In 2011, Kitty initiated and hosted the Cannes Lions main stage forum “Beyond Mad Man: Towards Gender Balance in Creative Roles”. She was honoured by AdAge as one of the Women to Watch in Advertising in China in 2013. Kitty is a two-time Cannes Lion jury for 2015 Cannes Lion Festival Press and 2019 Cannes Glass Lion. In 2016, Kitty changed track to Facebook (now Meta) to explore innovative ways to deliver creative content on a platform with the world’s largest audience. In 2022, she took up additional interim responsibilities for Creative Shop South East Asia and APAC.
Kitty is the author of “Advertising Without Lipstick”. Published in 2013, the book is about her life and experience in advertising. In 2022, Kitty co-authored “The Philosophy of Everything” with 20 other distinguished Hong Kong creative legends.