Maxime Menant, Франция

Head of Creative Consultancy Middle East, Africa & Central South Asia TikTok

Maxime Menant is an innovative creative and branding expert with over a decade of experience, currently leading TikTok’s Creative Consultancy across the Middle East, Africa, and Central South Asia. As Head of Creative Consultancy, Maxime spearheads a team of senior strategists, delivering premiere creative services for TikTok’s top clients. 

Maxime's team specializes in crafting innovative TikTok-first creative campaigns, developing educational programs, and conducting creative workshops, showcasing TikTok's role as a cultural and creative catalyst for businesses to capture a larger share of the future.

Previously, Maxime held strategic roles in advertising at Ogilvy, DDB NYC and TBWA, where he honed skills in brand development and creative storytelling. Maxime holds a Master’s degree in Branding + Integrated Communications from The City College of New York and a Bachelor’s in Integrated Marketing from Winthrop University