Юлия Фарбер, Сербия

Chief Marketing Officer Yandex GEO, Serbia

The Director of Marketing believes in effective acquisition and brand development. She leads the Yandex Geo marketing team in Russia and globally for Yandex Maps, Yandex Navigator, Yango Maps, and b2b solution API Yandex Maps.

She worked in the international SMB business development team at Google, specifically with fmcg, retail, ecom, ridetech, and separately focused on promoting mobile applications. She led the video direction and marketing of debit products at Tinkoff, launched the Tinkoff Junior product and debit cards such as Deadpool, Lego, and others. Built a system of video productions for different channels such as performance marketing, OLV and SMART TV. As Vice President of Digital Marketing at UralSib Bank, she built a customer acquisition department with analytics for b2b and b2c clients. In 2015, she earned an MBA degree in Strategic Management.

Currently living in Serbia, she teaches Digital Marketing at the British Higher School of Design.