Mass Media Should Live
Клиент
No client
Рабочая группа
Creative director:
Otabek Sharapov
Creative team:
Mirafzal Mirahmadov
Aziza Alijonova
Diyor Burhonov
Abduvohid Mirsobitov
Art Director:
Muhammadjon Obloqulov
Designers:
Zohir Bozorov
Ilhomjon Akbarov
Fazliddin Boboqulov
Account managers:
Aziza Kuranbaeva
Inara Asanova
Задача
Situation
On June 22, 2021, the largest news provider of Uzbekistan kun.uz and the independent portal azon.uz suddenly stopped publishing news after they were fined for their articles.
Challenge
The public needed a symbol of unity and support the media.
Idea
A universal logo that symbolize a solar eclipse and show a hope of a sunrise.
Results
The symbol spread rapidly on the Internet. In the first hours, users began to put it on their profiles, publish posts and stories.
The media coverage was more than 250 thousand people. More than 13 thousand reactions and comments supporting local mass media.
And all this in one single day.
The next day kun.uz and azon.uz has started to operate normally.