Diplomat
Creative director:
Otabek Sharapov
Copywriters:
Mirafzal Mirahmadov
Aziza Alijonova
Diyor Burhonov
Abduvohid Mirsobitov
Art Director:
Barno Alibaeva
Designers team:
Muhammadjon Obloqulov
Zohir Bozorov
Ilhomjon Akbarov
Fazliddin Boboqulov
Account managers:
Aziza Kuranbaeva
Inara Asanova
Problem
All packages of local underwear companies look the same: they simply show a model wearing an underwear. They are not associated with either the product or the audience of the company.
Solution
Diplomat — decided to look different, expand the product category, and become a respected local brand. We have changed the logo, added a distinctive element that represents the name. An element that can change its position, the shape and reorganize to a women underwear brand.