Houses in the province and remote villages are still not fully equipped with heating systems. Even in the 21st century, people have to to buy firewood, coal and cow dung to heat their homes in the cold.
Texnomart, as a national brand, has decided to help those village population. Instead of cool and expensive corporate gifts, Texnomart sent “Uncool gift” to its partners. Also, sold firewoods in its stores and donated the collected money to those remote villages.
Media coverage was more than 1,500,000 people.
Several entrepreneurs supported the initiative of useful gifts and engaged in donations
Most importantly, many families stayed warm in their homes