Uncool gift
Клиент
Texnomart
Рабочая группа
Creative director:
Otabek Sharapov
Creative Team:
Mirafzal Mirahmadov
Aziza Alijonova
Diyor Burhonov
Abduvohid Mirsobitov
Saidamirkhon Saidakhmedov
Dunyodil
Art Director:
Muhammadjon Obloqulov
Designers:
Zohir Bozorov
Ilhomjon Akbarov
Fazliddin Boboqulov
Account managers:
Aziza Kuranbaeva
Inara Asanova
Collaboration:
Noor Agency
Jasurbek Mahkamov
Задача
Situation
Houses in the province and remote villages are still not fully equipped with heating systems. Even in the 21st century, people have to to buy firewood, coal and cow dung to heat their homes in the cold.
Idea
Texnomart, as a national brand, has decided to help those village population. Instead of cool and expensive corporate gifts, Texnomart sent “Uncool gift” to its partners. Also, sold firewoods in its stores and donated the collected money to those remote villages.
Results
Media coverage was more than 1,500,000 people.
Several entrepreneurs supported the initiative of useful gifts and engaged in donations
Most importantly, many families stayed warm in their homes