Pretty much recyclable leaflet

Pretty much recyclable leaflet



Рабочая группа

Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Sergii Kolos
Head of Art: Anton Ussenov
Art Director: Rodion Bashmakov
Copywriter: Rafael Imamniyazov
Junior Copywriter: Betty Co
Senior Designer: Saiynkhan Shaimardanov
Junior Designer: Zhuldyzay Zhubau
Motion Designer: Alexandr Filatov
SMM-Manager: Madina Madiyarova
Client Service Director: Anna Kostyleva
Account Director: Anastasiya Ivanova
Account manager: Alexandra Kuliayeva


Low-budget campaign for Beeline mobile operator in Kazakhstan.
Based on the insight, that almost all promotional leaflets end their life in the trash bins, we developed a leaflet nobody would like to through away. Because it was eatable. So people on the street could get taste a new offer from Beeline in both meanings.