Everyone's watching. love movie
Клиент
Beeline
Рабочая группа
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Sergii Kolos
Copywriter: Rafael Imamniyazov
Head of Art: Anton Ussenov
Art Director: Rodion Bashmakov
Senior Designer: Saiynkhan Shaimardanov
Motion Designer: Alexandr Filatov
Junior Designer: Zhuldyzay Zhubau
Client Service Director: Anna Kostyleva
Account Director: Anastasiya Ivanova
Задача
Background:
BeeTV - is the online video streaming service, sub-brand of the Beeline mobile operator.
Task, what we want to say:
Previously, BeeTV was available only to Beeline subscribers, but now it’s free and open to everyone.
Insight:
There are most important moments in which you cannot do anything if everyone is watching you: as a teenager you was shy to kiss a girl when everyone’s watching; steal a diamond from a museum secretly; work when everyone stare at your computer screen, etc.
Idea:
Heroes of movies and TV series cannot do anything at the most important moments, because… everyone is watching them now!