Shop.Beeline Imaginarium
Клиент
Beeline
Рабочая группа
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Sergii Kolos
Head Of Art: Anton Ussenov
Art Director: Rodion Bashmakov
Copywriter: Rafael Imamniyazov
Junior Copywriter: Betty Co
Senior Designer: Saiynkhan Shaimardanov
Junior Designer: Zhuldyzay Zhubau
Motion Designer: Alexandr Filatov
Client Service Director: Anna Kostyleva
Account Director: Anastasiya Ivanova
Production: Gvardiya Production House
Film Director - Valentyn Minchuk
Executive - Oleg Koshevoy
Line Producer – Alevtina Shklyarevich
Задача
Background:
Shop.Beeline is the new online smartphone shop with a low brand awareness.
Task, what we want to say:
Raise the brand awareness and deliver the key benefit: buy a smartphone with a free mobile plan included in the online shop shop.beeline.kz.
Strategy:
Create an eye-capturing video and ear-capturing song with a repeating and easy to remember key message - buy a smartphone in shop.beeline.kz and don’t pay for mobile plan.
Idea:
Shop.Beeline is a virtual shop, it does not exist in the physical world. So everyone can imagine what a new shop.beeline and its shop assistants look like, it can be as crazy as a young wild imagination you have.