PepsiCo
Agency:
Alexander Stupkov – Creative director;
Rimma Fattakhova – Art director;
Client:
Assel Satenova – Marketing Manager CSA;
Dilyaram Makhmutova – Brand Manager CA.
Production studio: "Sintez"
Current situation:
There is intense competition among several popular brands in the baby food market in Kazakhstan.
To nurture a loyal consumer, Agusha holds unique special projects for mothers and their babies.
The brand is building its campaign on the “Rules of Happiness” platform.
Task:
After the successful “Kinoyasli” (cinema day nursery) project, in which mothers could go to a movie show with the kids, Agusha needed a new bright and useful special project for moms.
Solution:
In the wake of the popular trend of participating in marathons, Agusha brand staged the first marathon in Kazakhstan for mothers with babies!
The event also had a social character. For each participant, the organizers contributed 3 000 tenge to the Foundation for the charity organization “Mom’s House”.
Idea:
Happy childhood marathon begins with Agusha!